SEO Resolutions for the New Year

The month of January is a time when resolutions are made, most of which end up being broken or forgotten as the year progresses. Still, the first month of the year always ushers in new things. It’s also a great time to correct mistakes and bad habits of the past, and look back to see how far you’ve gone, be it with your life or personal endeavors.

When it comes to search engine optimization (SEO), the industry is riddled with plenty of unscrupulous practices and mistakes that need to be corrected. Some techniques which you think are perfectly fine might not be at all, so it definitely pays to do your homework.

Here’s a look at some of the major SEO mistakes many people in the business keep making,

1. Change Your Home Page

Optimize your home page in a way that targets the keywords and phrases that you’re trying to increase your rank in. Simply calling it “Home” will not suffice—unless of course you’re in the real estate and home improvement industry.

2. Optimize your Site Constantly

One of the biggest mistakes site owners can make is to search engine optimize a site once, and forget about it afterwards. It’s important to understand that the search algorithms of Google, Bing and Yahoo undergo miniscule changes on an almost daily basis. With you neglecting constant SEO, your competition will only end up overtaking you on the search engine results pages (SERPs).

3. Be Patient

Remember, SEO is a marathon—one that has benefits that can be felt over the long run. Getting on the first rankings page takes a lot of work and time, so don’t expect to get results right away. Learn to be patient, and before you know it, you will have achieved your goals.

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