Google Not Threatened by Facebook’s Growth

With Facebook driving huge numbers in web traffic and changing the face of social media marketing this year, it’s no wonder why the social networking site is being heralded as the company that could very well take over Google’s reign as the Internet’s major powerhouse.

Any other company competing against Facebook would probably be in a state of panic right now, but for Google, social networking is just one facet of their overall plan.

According to Patrick Pichette, Google’s CFO, today’s digital world is growing at an unprecedented rate; encompassing changes that social networking is merely a part of. He points out that the Internet still has other chapters, such as mobile web, web searching, cloud computing and more. Although the social element has proven to be immensely popular, Pichette points out that it’s merely a chapter out of a very thick book.

Pichette’s statement does have some grain of truth in it, but with Facebook beginning to make moves into Google territory with the introduction of a messaging system that could very well put a dent on Gmail’s market share, analysts say that Mark Zuckerberg and his team of developers have only begun to scratch the surface of Facebook’s true potential.

It’s worth noting that Google’s venture into the mobile world with their acquisition of Android has proven to be very successful. With more and more people purchasing Android-powered smartphones, Pichette points out Android’s original handful (if you can call 100 a handful) of engineers have in only a few years, ushered in a market that would have taken a decade to build.

Needless to say, Facebook has now begun to compete with the behemoth that is Google, not only in terms of social networking, but on other fronts as well. When it comes right down to it, the winner—if any—will be decided by the more powerful product. Is it Facebook’s social network of 500 million members? Or Google’s control over Internet search?

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