The Do’s and Don’ts of Search Engine Optimization

We’ve all heard the adage, “Too much of a good thing is bad,” but did you know that the same holds true for search engine optimization?

There’s little doubt that Google currently ‘owns’ the Internet. 98% of all web searches are shared by Google, Yahoo, Bing and AOL, but Google ranks first with a 65% share. Because of this, SEO companies and consultants will optimize websites according to Google’s policies and standards. We’re not saying this is a bad thing—we think Google runs a clean and fair system after all.

Now because the only way for SEO to really work is to do it through Google, going overboard with SEO tactics can result in an outright ban from Google itself.

Here’s a checklist of the practices you should avoid when optimizing your website.

1. Never Spam – Spam might seem a convenient way to rank higher, but it’s also one of the fastest ways to get a ban. Refrain from absurdly using keywords or phrases to manipulate your site ranking.

2. Once is Enough – Do everyone a favor and stop submitting the same sites over and over again. Not only will it not affect ranking, you’ll only get hit with the banhammer.

3. No Hidden Links or Text – Unless you want Google to penalize you for this malpractice, hidden text will get you nowhere. There’s a very likely chance that Google’s spam team will only catch you red-handed.

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